What Customers Crave by Nicholas J. Webb

Author:Nicholas J. Webb
Language: eng
Format: epub
Publisher: AMACOM
Published: 2017-11-04T04:00:00+00:00

If you follow the steps in my pre-touch plan, you not only won’t boil in the changing water temperatures of the fast-paced world but you’ll be able to use the changes to your advantage and help current customers get you more customers.

Step 1:

Do the Research

The first step in designing the perfect pre-touch moment is to understand what your customers are already experiencing at this key touchpoint. You must conduct comprehensive digital and non-digital research on what your prospective customers experience when they look at your business or organization.

It’s surprising to me how few organizations take time away from their internal focus to actually think about the way people see their business, especially when this simple step can reveal huge inadequacies and surprising positives that you otherwise wouldn’t know about. It doesn’t take long and is massively worth the effort.

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